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Blogging is a Must for Local Business Owners

Written by: Leonard Parker | local search marketing | 27th October

A blog is necessary for local business owners who are seeking to grow their business.  Not only is blogging unmatched as a marketing tool, but it helps demonstrate your expertise and passion.  In addition, it opens the door to communication between potential clients and current ones.  Feedback from these clients can be critical to shaping your local business into a growing enterprise.

Marketing Tool

One of the most obvious benefits to blogging is that it is a cost effective way to advertise your business.  In our modern, technology-driven world, many potential clients will research your local businesses on-line before beginning a physical search.  These potential clients may be reached through articles or referrals from faithful readers.  In addition, the blog can be used to market promotions for the local business.

Demonstrates Expertise

Another strong benefit to blogging is that it demonstrates your expertise and passion.  This is critical because it promotes networking with other professionals in the field, but more importantly, it is an effective tool for gaining the trust of your local business’ clients.  Clients will feel like they already know about you and your business, and feel assured that they are experts in the field and have a real passion for what they do. In addition, it humanizes your web presence, since your personality will emerge in the blog posts.

Community Presence

A blog can really be a modern twist on the word of mouth advertising that is so effective.  By providing clients with industry specific tips and informative articles, word will spread that your blog is the “go to place” for information. That means that your blog will be the first place people think of when they need your services.  Blogging can also help potential clients feel like they already know the people who work there.

Communicate with Clients

Communication is the key to keeping clients happy and reassured that they chose the right business to fulfill their needed service.  Blogging can be a critical tool in this endeavor.  You, the business owner, can post updates on current happenings or up-coming events, share industry tips, and post the answers to some of the more frequently asked questions.  The business can also promote the staff by either having them post or featuring them in a post.

Blogging can also provide good client interaction when comments are allowed (with approval), increasing both the actual time spent on your site, as well as, the number of repeat visits.  This back and forth ‘conversation’ creates even more connectedness and sense of belonging with your client base. Making your clients feel comfortable with you, the business owner, and your local business is the best way to ensure a strong and repeat client base.

Shaping the Business

Blogging can have a positive impact on shaping business practices as well.  First, it forces the blogger, the business owner, to remain current and up-to-date on recent developments in the field.  This knowledge translates directly to how the business is managed.  Furthermore, the feedback from clients will help guide future decisions, because it can help alert you to potential problems and let you know what is successful. Having an up-to-date status report of your business is a great way to know what needs to change to meet the client’s needs.

Whether you are just launching a business or have an established one, a blog is a tool that cannot be underestimated.  It is a cost-effective way to advertise and will create a connection to both current and potential clients.  In addition, it will help the business meet the needs of its clients.  In today’s world, this type of communication is priceless and something that local business owners cannot afford to use.